MEET YALE GIBSON: EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER OF COLLIDE ENERGY
Yale Gibson is a strategic thinker and dynamic leader shaping Collide Energy’s brand and marketing direction. With more than 15 years in sales leadership, marketing innovation, and executive management, Yale focuses on delivering clear, effective solar solutions designed around homeowners’ needs.
Driven by entrepreneurial spirit and creative vision, Yale champions Collide Energy’s mission to provide Alberta families with affordable and transparent solar energy options.
A CAREER BUILT ON VISION AND VERSATILITY
Yale’s career started in frontline retail and quickly evolved into key leadership roles. From managing teams at national brands to directing sales and marketing operations, he consistently demonstrated an ability to grow businesses and empower employees.
His previous roles—including District Sales Manager in the telecom industry and Vice President of Sales in Alberta’s energy sector—provide Yale a unique blend of strategic insight and hands-on expertise. Now, as Executive Vice President & Chief Marketing Officer, he leads Collide Energy’s branding, customer experience, and market growth strategies.
Whether crafting effective marketing campaigns or refining customer journeys, Yale ensures every homeowner experiences clarity and trust during their transition to solar energy.
WHY YALE STANDS OUT
- Multi-Industry Expertise: Extensive experience spanning retail management, telecom, and renewable energy sectors.
- Proven Track Record: Award-winning results in sales growth and financial leadership roles.
- Certified Strategist: Holds recognized certifications in Digital Marketing and Social Media Strategy (Hootsuite, BrainStation).
- Community Commitment: Actively volunteers in youth initiatives, health advocacy, and sustainability education.
- Entrepreneurial Mindset: Blends creative marketing with practical execution to achieve measurable, meaningful results.
LEADING WITH STRATEGY AT COLLIDE ENERGY
Under Yale’s strategic guidance, Collide Energy emphasizes transparent communication, education, and personalized service. His forward-thinking marketing tactics and understanding of the Alberta market help homeowners confidently embrace renewable energy.
Believing that a strong company is built on strong relationships, Yale remains actively involved in customer engagement, staff training, and community initiatives. His focus on practical innovation ensures Collide Energy consistently delivers real value to Alberta families.
BEYOND THE JOB SITE
Outside of his professional role, Yale is deeply invested in community life and enjoys spending quality time outdoors with family and friends. Whether advocating sustainability or supporting local causes, Yale’s passion for people and the environment guides his actions every day.
READY TO TAKE THE NEXT STEP TOWARD ENERGY SAVINGS AND INDEPENDENCE?
Connect with Yale and the Collide Energy team today to explore how solar energy can positively impact your home, finances, and the environment.